There’s no denying it: Shopping for makeup is overwhelming. Even if you know what you’re looking for, the sheer breadth of offerings on the market—across every product category—is enough to make a beauty lover feel lightheaded. How can someone possibly try enough products to find the best of the best?
Well, that’s quite literally the job of a beauty editor. After over a decade of swiping, smearing, buffing, and blending on countless formulas, we’ve narrowed ‘em down to a select few. Trust us, these were tough decisions—and quite frankly, you can’t go wrong with any products from the brands below—but we think these picks make for perfect jumping-off points for your next beauty shopping spree. Keep reading to find your new dream formula, from primer to eyeshadow palettes and every product in between.